Zenya
Zenya
Zenya
Rethinking Savings in Web3
Rethinking Savings in Web3
Rethinking Savings in Web3
MY ROLE
UX Lead - Logo & Branding, Illustration, Visual Design, User Flows, Rapid Prototyping
UX Lead - Logo & Branding, Illustration, Visual Design, User Flows, Rapid Prototyping
UX Lead - Logo & Branding, Illustration, Visual Design, User Flows, Rapid Prototyping
DELIVERABLES
Component Libraries
Component Libraries
Component Libraries
User Interviews
User Interviews
User Interviews
High Fidelity Designs
High Fidelity Designs
High Fidelity Designs
TEAM
Product Managers
Product Managers
Product Managers
Developers (Web and
Mobile)
Developers (Web and Mobile)
Developers (Web and Mobile)
CLIENT / YEAR
Myself - 2025
Myself - 2025
Myself - 2025
Introduction
Introduction
In traditional finance, saving is second nature: set a goal, lock funds, earn interest. In crypto, that same stability is paradoxically hard to find. Most users hold stablecoins that sit idle in wallets — assets with potential, but no growth.
In traditional finance, saving is second nature: set a goal, lock funds, earn interest. In crypto, that same stability is paradoxically hard to find. Most users hold stablecoins that sit idle in wallets — assets with potential, but no growth.
In traditional finance, saving is second nature: set a goal, lock funds, earn interest. In crypto, that same stability is paradoxically hard to find. Most users hold stablecoins that sit idle in wallets — assets with potential, but no growth.
Existing DeFi options leaned too far in either direction:
Speculative dashboards that promised high yield but overwhelmed with jargon.
Rigid staking protocols that locked users in without flexibility.
No cultural equivalent to familiar saving apps like PiggyVest or Cowrywise, especially for an African audience eager for both trust and returns.
Existing DeFi options leaned too far in either direction:
Speculative dashboards that promised high yield but overwhelmed with jargon.
Rigid staking protocols that locked users in without flexibility.
No cultural equivalent to familiar saving apps like PiggyVest or Cowrywise, especially for an African audience eager for both trust and returns.
Existing DeFi options leaned too far in either direction:
Speculative dashboards that promised high yield but overwhelmed with jargon.
Rigid staking protocols that locked users in without flexibility.
No cultural equivalent to familiar saving apps like PiggyVest or Cowrywise, especially for an African audience eager for both trust and returns.
That was the gap Zenya set out to close: a platform where stablecoins could work for you, not just sit with you.
That was the gap Zenya set out to close: a platform where stablecoins could work for you, not just sit with you.
That was the gap Zenya set out to close: a platform where stablecoins could work for you, not just sit with you.
Idle Assets, Broken Promises
Idle Assets, Broken Promises
Stablecoins were everywhere, but they sat still. DeFi platforms promised high yields, but for most users, the experience was alienating and unsafe.
Stablecoins were everywhere, but they sat still. DeFi platforms promised high yields, but for most users, the experience was alienating and unsafe.
Stablecoins were everywhere, but they sat still. DeFi platforms promised high yields, but for most users, the experience was alienating and unsafe.
We spoke with everyday crypto users, first-time Web3 adopters, and even people who had “given up” after bad experiences with wallets or DeFi. A clear set of truths emerged:
Assets were idle. Users wanted ROI, but existing platforms felt risky and inaccessible.
Liquidity was urgent. Many needed quick cash without losing their long-term holdings.
Language was a barrier. Terms like “bridging” and “staking” alienated newcomers.
Trust was fragile. Horror stories of scams and rug pulls made saving feel dangerous.
What users craved wasn’t just another DeFi tool. They wanted familiarity with purpose: vaults they could understand, borrowing they could trust, and a wallet that didn’t punish them for not speaking crypto fluently.
We spoke with everyday crypto users, first-time Web3 adopters, and even people who had “given up” after bad experiences with wallets or DeFi. A clear set of truths emerged:
Assets were idle. Users wanted ROI, but existing platforms felt risky and inaccessible.
Liquidity was urgent. Many needed quick cash without losing their long-term holdings.
Language was a barrier. Terms like “bridging” and “staking” alienated newcomers.
Trust was fragile. Horror stories of scams and rug pulls made saving feel dangerous.
What users craved wasn’t just another DeFi tool. They wanted familiarity with purpose: vaults they could understand, borrowing they could trust, and a wallet that didn’t punish them for not speaking crypto fluently.
We spoke with everyday crypto users, first-time Web3 adopters, and even people who had “given up” after bad experiences with wallets or DeFi. A clear set of truths emerged:
Assets were idle. Users wanted ROI, but existing platforms felt risky and inaccessible.
Liquidity was urgent. Many needed quick cash without losing their long-term holdings.
Language was a barrier. Terms like “bridging” and “staking” alienated newcomers.
Trust was fragile. Horror stories of scams and rug pulls made saving feel dangerous.
What users craved wasn’t just another DeFi tool. They wanted familiarity with purpose: vaults they could understand, borrowing they could trust, and a wallet that didn’t punish them for not speaking crypto fluently.
Vaults That Match with Rhythm
Vaults That Match with Rhythm
We designed saving options that mirrored real-world habits:
Flexible Vaults for anytime withdrawals.
Goal-Oriented Vaults with progress trackers.
Safe Locks with fixed terms and higher ROI.
We designed saving options that mirrored real-world habits:
Flexible Vaults for anytime withdrawals.
Goal-Oriented Vaults with progress trackers.
Safe Locks with fixed terms and higher ROI.
We designed saving options that mirrored real-world habits:
Flexible Vaults for anytime withdrawals.
Goal-Oriented Vaults with progress trackers.
Safe Locks with fixed terms and higher ROI.
Users didn’t just see “APYs” — they saw their money growing toward goals.
Users didn’t just see “APYs” — they saw their money growing toward goals.
Users didn’t just see “APYs” — they saw their money growing toward goals.
Staking That Scales With You
Staking That Scales With You
Beyond stablecoin vaults, users could stake traditional tokens — turning idle ETH, MATIC, and more into productive assets. With clear timelines, transparent yields, and easy exits, staking felt less like speculation and more like structured growth.
Beyond stablecoin vaults, users could stake traditional tokens — turning idle ETH, MATIC, and more into productive assets. With clear timelines, transparent yields, and easy exits, staking felt less like speculation and more like structured growth.
Beyond stablecoin vaults, users could stake traditional tokens — turning idle ETH, MATIC, and more into productive assets. With clear timelines, transparent yields, and easy exits, staking felt less like speculation and more like structured growth.
Exit on Your Terms
Exit on Your Terms
Growth means little without freedom at the end of the journey. Zenya gave users full control of their matured funds — whether savings or staking. At maturity, assets could be routed directly to a connected Zenya wallet or sent to any external wallet address.
Growth means little without freedom at the end of the journey. Zenya gave users full control of their matured funds — whether savings or staking. At maturity, assets could be routed directly to a connected Zenya wallet or sent to any external wallet address.
This wasn’t just a feature. It was a statement: your assets, your choice, your destination.
This wasn’t just a feature. It was a statement: your assets, your choice, your destination.
This wasn’t just a feature. It was a statement: your assets, your choice, your destination.
Borrowing That Builds Confidence
Borrowing That Builds Confidence
Borrowing against crypto often feels like gambling with liquidation cliffs. Zenya reframed it as a guided path: select an asset, see your borrowing power instantly, and preview liquidation thresholds before committing. Repayment was seamless, with real-time updates that reduced anxiety.
Borrowing against crypto often feels like gambling with liquidation cliffs. Zenya reframed it as a guided path: select an asset, see your borrowing power instantly, and preview liquidation thresholds before committing. Repayment was seamless, with real-time updates that reduced anxiety.
Borrowing against crypto often feels like gambling with liquidation cliffs. Zenya reframed it as a guided path: select an asset, see your borrowing power instantly, and preview liquidation thresholds before committing. Repayment was seamless, with real-time updates that reduced anxiety.
A Wallet That Works Like You Think
A Wallet That Works Like You Think
Most crypto wallets feel sterile and intimidating. Zenya’s wallet was built for daily use: fund with fiat or crypto, swap and bridge without jargon, and track balances in human terms (“Sent ₦10,000 worth of USDT to John”). Instead of a dashboard, it became a familiar companion for financial actions.
Most crypto wallets feel sterile and intimidating. Zenya’s wallet was built for daily use: fund with fiat or crypto, swap and bridge without jargon, and track balances in human terms (“Sent ₦10,000 worth of USDT to John”). Instead of a dashboard, it became a familiar companion for financial actions.
Most crypto wallets feel sterile and intimidating. Zenya’s wallet was built for daily use: fund with fiat or crypto, swap and bridge without jargon, and track balances in human terms (“Sent ₦10,000 worth of USDT to John”). Instead of a dashboard, it became a familiar companion for financial actions.
Badges That Become Identity
Badges That Become Identity
Zenya wasn’t just about saving or staking — it was about belonging. We introduced NFT-powered badges that evolved with user activity: saving streaks, staking milestones, borrowing discipline, and daily engagement.
Zenya wasn’t just about saving or staking — it was about belonging. We introduced NFT-powered badges that evolved with user activity: saving streaks, staking milestones, borrowing discipline, and daily engagement.
Zenya wasn’t just about saving or staking — it was about belonging. We introduced NFT-powered badges that evolved with user activity: saving streaks, staking milestones, borrowing discipline, and daily engagement.
But these weren’t vanity tokens. They lived at the intersection of fun, status, and utility:
A daily motivator — nudging users back with progress to unlock.
A cultural passport — badges could serve as credentials to access industry events, community perks, or exclusive drops.
A tradable asset — since they were NFTs, badges carried real value and could be bought, sold, or showcased across the ecosystem.
Instead of rewards that faded, Zenya made achievements portable, meaningful, and lasting.
But these weren’t vanity tokens. They lived at the intersection of fun, status, and utility:
A daily motivator — nudging users back with progress to unlock.
A cultural passport — badges could serve as credentials to access industry events, community perks, or exclusive drops.
A tradable asset — since they were NFTs, badges carried real value and could be bought, sold, or showcased across the ecosystem.
Instead of rewards that faded, Zenya made achievements portable, meaningful, and lasting.
But these weren’t vanity tokens. They lived at the intersection of fun, status, and utility:
A daily motivator — nudging users back with progress to unlock.
A cultural passport — badges could serve as credentials to access industry events, community perks, or exclusive drops.
A tradable asset — since they were NFTs, badges carried real value and could be bought, sold, or showcased across the ecosystem.
Instead of rewards that faded, Zenya made achievements portable, meaningful, and lasting.
Key Metrics
Key Metrics
60%
Of early testers chose goal-oriented vaults over flexible ones — proving the need for purposeful, structured saving.
3x
Increase in asset utilization, as idle stablecoins were moved from wallets into productive vaults.
2x
More engagement from users who unlocked badges — showing gamification drove repeat logins and stronger retention.
70%
Testers reported that staking felt safer on Zenya compared to other DeFi platforms, citing clearer timelines and transparent exits.
60%
Of early testers chose goal-oriented vaults over flexible ones — proving the need for purposeful, structured saving.
3x
Increase in asset utilization, as idle stablecoins were moved from wallets into productive vaults.
2x
More engagement from users who unlocked badges — showing gamification drove repeat logins and stronger retention.
70%
Testers reported that staking felt safer on Zenya compared to other DeFi platforms, citing clearer timelines and transparent exits.
60%
Of early testers chose goal-oriented vaults over flexible ones — proving the need for purposeful, structured saving.
3x
Increase in asset utilization, as idle stablecoins were moved from wallets into productive vaults.
2x
More engagement from users who unlocked badges — showing gamification drove repeat logins and stronger retention.
70%
Testers reported that staking felt safer on Zenya compared to other DeFi platforms, citing clearer timelines and transparent exits.
Other Projects
Other Projects
Other Projects
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message