Your Work Buddy
Your Work Buddy
Your Work Buddy
Rethinking Freelance Work
Rethinking Freelance Work
Rethinking Freelance Work
MY ROLE
UX Lead - Logo & Branding, Illustration, Visual Design, User Flows, Rapid Prototyping
DELIVERABLES
Component Libraries
User Interviews
High Fidelity Designs
TEAM
Product Managers
Developers (Web and
Mobile)
CLIENT / YEAR
Loopy Studios - 2024
MY ROLE
UX Lead - Logo & Branding, Illustration, Visual Design, User Flows, Rapid Prototyping
DELIVERABLES
Component Libraries
User Interviews
High Fidelity Designs
TEAM
Product Managers
Developers (Web and
Mobile)
CLIENT / YEAR
Loopy Studios - 2024
MY ROLE
UX Lead - Logo & Branding, Illustration, Visual Design, User Flows, Rapid Prototyping
DELIVERABLES
Component Libraries
User Interviews
High Fidelity Designs
TEAM
Product Managers
Developers (Web and
Mobile)
CLIENT / YEAR
Loopy Studios - 2024
Problem At Hand
Problem At Hand
Most freelance platforms (Upwork, Fiverr, Freelancer) reduce work to cold transactions — job posts, proposals, and endless waiting. Talents compete with copy-pasted proposals, while clients struggle to identify real fits.
The result? Frustration, fatigue, and missed opportunities.
Most freelance platforms (Upwork, Fiverr, Freelancer) reduce work to cold transactions — job posts, proposals, and endless waiting. Talents compete with copy-pasted proposals, while clients struggle to identify real fits.
The result? Frustration, fatigue, and missed opportunities.
YourWorkBody set out to solve this by asking: What if freelancing felt less like bidding and more like a conversation?
YourWorkBody set out to solve this by asking: What if freelancing felt less like bidding and more like a conversation?
Where We Started
Where We Started
Early research showed that both clients and talents felt friction in the current system:
Talents disliked burning "connects" on proposals that never got replies.
Clients felt overwhelmed by low-quality or irrelevant pitches.
We explored how messaging apps and conversational flows create trust and immediacy.
Insights made it clear: to stand out, YourWorkBody had to move away from “cold proposals” and toward warm interactions.
Early research showed that both clients and talents felt friction in the current system:
Talents disliked burning "connects" on proposals that never got replies.
Clients felt overwhelmed by low-quality or irrelevant pitches.
We explored how messaging apps and conversational flows create trust and immediacy.
Insights made it clear: to stand out, YourWorkBody had to move away from “cold proposals” and toward warm interactions.
The Conversational Core
The Conversational Core
At the heart of YourWorkBody is the conversation.
Every interaction — discovery, negotiation, proposals, deliverables, happens inside a chat-like environment.
This shifted freelancing from transactional to relational.
At the heart of YourWorkBody is the conversation.
Every interaction — discovery, negotiation, proposals, deliverables, happens inside a chat-like environment.
This shifted freelancing from transactional to relational.
Key features born from this idea:
• Waves: Instead of spending tokens on formal proposals, talents send a simple “wave” to show interest.
• Freemium vs. Premium Flow: Freemium talents send default waves.
Premium talents can send custom messages, positioning themselves more strongly.
• Client View: Clients see waves, review portfolios, and decide who to accept into conversation. This keeps intent clear and prevents spam.
Key features born from this idea:
• Waves: Instead of spending tokens on formal proposals, talents send a simple “wave” to show interest.
• Freemium vs. Premium Flow: Freemium talents send default waves.
Premium talents can send custom messages, positioning themselves more strongly.
• Client View: Clients see waves, review portfolios, and decide who to accept into conversation. This keeps intent clear and prevents spam.
Designing a Two-Sided Experience
Designing a Two-Sided Experience
We worked on both Talent and Client journeys:
We worked on both Talent and Client journeys:
For Talents:
• Profile building with portfolios and skills.
• Smart job suggestions matching expertise.
• Earnings dashboard and plan upgrades.
For Talents:
• Profile building with portfolios and skills.
• Smart job suggestions matching expertise.
• Earnings dashboard and plan upgrades.
For Clients:
• Easy job posting and talent discovery.
• Company and personal accounts.
• Transaction history and dispute resolution tools.
For Clients:
• Easy job posting and talent discovery.
• Company and personal accounts.
• Transaction history and dispute resolution tools.
From Conversation to Collaboration
From Conversation to Collaboration
Once inside the chat, work doesn’t scatter across tabs, emails, or documents. Everything flows naturally:
Once inside the chat, work doesn’t scatter across tabs, emails, or documents. Everything flows naturally:
Proposals inside chat: Talents can draft, send, and revise proposals directly in conversation.
Counter-offers: Clients can suggest changes (scope, budget, timelines) in real time.
Deliverables dashboard: Each project has a Trello-like tracker built into the chat. Clients mark tasks as ongoing, pending review, or completed.
Payments & earnings: Freelancers track income while clients manage transactions without leaving the platform.
Proposals inside chat: Talents can draft, send, and revise proposals directly in conversation.
Counter-offers: Clients can suggest changes (scope, budget, timelines) in real time.
Deliverables dashboard: Each project has a Trello-like tracker built into the chat. Clients mark tasks as ongoing, pending review, or completed.
Payments & earnings: Freelancers track income while clients manage transactions without leaving the platform.
Challenges & Trade-offs
Challenges & Trade-offs
Balancing freemium and premium tiers: Needed to give free users a taste of value without cannibalizing premium.
Overhauling expectations: Many stakeholders assumed it should work like Upwork. We had to carefully argue for why the conversational model was stronger.
Designing “waves”: Too casual, and it risked looking like social media; too rigid, and it lost its simplicity. Iterations helped us strike the right tone.
Balancing freemium and premium tiers: Needed to give free users a taste of value without cannibalizing premium.
Overhauling expectations: Many stakeholders assumed it should work like Upwork. We had to carefully argue for why the conversational model was stronger.
Designing “waves”: Too casual, and it risked looking like social media; too rigid, and it lost its simplicity. Iterations helped us strike the right tone.
Key Metrics
Key Metrics
25%
Increase in in client–talent matches within the first month of testing the wave system, showing reduced friction compared to traditional proposals.
70%
Freelancers in user testing reported preferring waves to “burning connects” on other platforms, citing it as “simpler” and “less stressful.”
60%
Adoption of the deliverables dashboard during beta, validating its role as a lightweight project tracker.
2x
Higher engagement from premium users, who were more likely to get accepted by clients due to custom messages.
25%
Increase in in client–talent matches within the first month of testing the wave system, showing reduced friction compared to traditional proposals.
70%
Freelancers in user testing reported preferring waves to “burning connects” on other platforms, citing it as “simpler” and “less stressful.”
60%
Adoption of the deliverables dashboard during beta, validating its role as a lightweight project tracker.
2x
Higher engagement from premium users, who were more likely to get accepted by clients due to custom messages.
25%
Increase in in client–talent matches within the first month of testing the wave system, showing reduced friction compared to traditional proposals.
70%
Freelancers in user testing reported preferring waves to “burning connects” on other platforms, citing it as “simpler” and “less stressful.”
60%
Adoption of the deliverables dashboard during beta, validating its role as a lightweight project tracker.
2x
Higher engagement from premium users, who were more likely to get accepted by clients due to custom messages.
Other Projects
Other Projects
Other Projects
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message