Masomo AI
Masomo AI
Masomo AI
Designing Accessible Learning for African Students
Designing Accessible Learning for African Students
Designing Accessible Learning for African Students
MY ROLE
UX Lead - Visual Design, User
Flows, Rapid Prototyping
UX Lead - Visual Design, User
Flows, Rapid Prototyping
DELIVERABLES
Component Libraries
Component Libraries
User Interviews
User Interviews
High Fidelity Designs
High Fidelity Designs
TEAM
Product Managers
Product Managers
Developers (Web and
Mobile)
Developers (Web and
Mobile)
CLIENT / YEAR
Orcsys Labs - 2025
Orcsys Labs - 2025
MY ROLE
UX Lead - Visual Design, User
Flows, Rapid Prototyping
DELIVERABLES
Component Libraries
User Interviews
High Fidelity Designs
TEAM
Product Managers
Developers (Web and
Mobile)
CLIENT / YEAR
Orcsys Labs - 2025
Learning Beyond the Classroom
Learning Beyond the Classroom
Traditional learning platforms often struggle with personalization, engagement, and adaptability. Many students face difficulties in accessing content that aligns with their learning pace, while educators lack actionable insights into student progress.
Traditional learning platforms often struggle with personalization, engagement, and adaptability. Many students face difficulties in accessing content that aligns with their learning pace, while educators lack actionable insights into student progress.
Masomo AI, is an AI-driven EdTech platform designed to enhance personalized learning experiences for students. The platform leverages artificial intelligence to deliver tailored educational content, optimize learning paths, and provide insightful analytics for educators and learners.
Masomo AI, is an AI-driven EdTech platform designed to enhance personalized learning experiences for students. The platform leverages artificial intelligence to deliver tailored educational content, optimize learning paths, and provide insightful analytics for educators and learners.
Context & Research
Context & Research
Our starting point was both exciting and difficult. Internet penetration in many African communities is growing, but access is uneven. Students juggle multiple demands — school, chores, sometimes work, which means learning has to be flexible, lightweight and intuitive.
Our starting point was both exciting and difficult. Internet penetration in many African communities is growing, but access is uneven. Students juggle multiple demands — school, chores, sometimes work, which means learning has to be flexible, lightweight and intuitive.
I conducted interviews with secondary and university students, mapped out their study routines, and highlighted pain points:
Information overload – students jumped between WhatsApp groups, PDFs, and random YouTube videos.
Low trust in online resources – they worried about fake or outdated materials.
Interface barriers – clunky apps made it harder for them to stay focused.
I conducted interviews with secondary and university students, mapped out their study routines, and highlighted pain points:
Information overload – students jumped between WhatsApp groups, PDFs, and random YouTube videos.
Low trust in online resources – they worried about fake or outdated materials.
Interface barriers – clunky apps made it harder for them to stay focused.
Components & Design System
Components & Design System
To scale, we created a minimal but flexible design system. Clean typography supported long study sessions, a calm palette reduced eye strain, and reusable components like subject cards and progress trackers kept the product cohesive.
To scale, we created a minimal but flexible design system. Clean typography supported long study sessions, a calm palette reduced eye strain, and reusable components like subject cards and progress trackers kept the product cohesive.
To scale, we created a minimal but flexible design system. Clean typography supported long study sessions, a calm palette reduced eye strain, and reusable components like subject cards and progress trackers kept the product cohesive.
Continuous prototyping revealed what worked and what didn’t:
Navigation had to be one-thumb friendly.
Bookmarks became essential for revision.
Students valued examples alongside answers.
Each iteration pulled us closer to how students really wanted to learn.
Continuous prototyping revealed what worked and what didn’t:
Navigation had to be one-thumb friendly.
Bookmarks became essential for revision.
Students valued examples alongside answers.
Each iteration pulled us closer to how students really wanted to learn.
Continuous prototyping revealed what worked and what didn’t:
Navigation had to be one-thumb friendly.
Bookmarks became essential for revision.
Students valued examples alongside answers.
Each iteration pulled us closer to how students really wanted to learn.
Solution: Making Learning Effortless
Solution: Making Learning Effortless
From the very beginning, it was clear that design wasn’t just about polished visuals — it was about removing friction.
From the very beginning, it was clear that design wasn’t just about polished visuals — it was about removing friction.
From the very beginning, it was clear that design wasn’t just about polished visuals — it was about removing friction.
We stripped down onboarding to just the essentials, cutting away the tedious forms that had frustrated students in the past. Study flows were designed to be quick and intuitive, evolving over time through feedback.
We stripped down onboarding to just the essentials, cutting away the tedious forms that had frustrated students in the past. Study flows were designed to be quick and intuitive, evolving over time through feedback.
We stripped down onboarding to just the essentials, cutting away the tedious forms that had frustrated students in the past. Study flows were designed to be quick and intuitive, evolving over time through feedback.
The final product combined AI search with a clean, student-first interface. Some highlights:
Simple Question Flow – students type naturally, Masomo responds with structured, digestible answers.
Topic Navigator – a quick way to move between subjects without losing focus.
Lightweight Interface – built with performance in mind, so it runs smoothly on mid-range Android devices.
Study Companion Mode – progress tracking, revision reminders, and saved queries to build consistent habits.
The final product combined AI search with a clean, student-first interface. Some highlights:
Simple Question Flow – students type naturally, Masomo responds with structured, digestible answers.
Topic Navigator – a quick way to move between subjects without losing focus.
Lightweight Interface – built with performance in mind, so it runs smoothly on mid-range Android devices.
Study Companion Mode – progress tracking, revision reminders, and saved queries to build consistent habits.
The final product combined AI search with a clean, student-first interface. Some highlights:
Simple Question Flow – students type naturally, Masomo responds with structured, digestible answers.
Topic Navigator – a quick way to move between subjects without losing focus.
Lightweight Interface – built with performance in mind, so it runs smoothly on mid-range Android devices.
Study Companion Mode – progress tracking, revision reminders, and saved queries to build consistent habits.
Practicing Smarter With Flashcards
Practicing Smarter With Flashcards
Practice was where theory stuck — or got lost. To help students retain what they learned, we designed Flashcards with both automatic and manual modes.
Practice was where theory stuck — or got lost. To help students retain what they learned, we designed Flashcards with both automatic and manual modes.
Practice was where theory stuck — or got lost. To help students retain what they learned, we designed Flashcards with both automatic and manual modes.
Hints could be added for extra guidance, and decks could be repeated until knowledge became second nature. This small tool gave learners confidence by turning review into a habit, not a hurdle.
Hints could be added for extra guidance, and decks could be repeated until knowledge became second nature. This small tool gave learners confidence by turning review into a habit, not a hurdle.
Hints could be added for extra guidance, and decks could be repeated until knowledge became second nature. This small tool gave learners confidence by turning review into a habit, not a hurdle.
Organizing Knowledge With Directory
Organizing Knowledge With Directory
Information without structure overwhelms. Students wanted a way to collect, organize, and share resources without losing track.
Information without structure overwhelms. Students wanted a way to collect, organize, and share resources without losing track.
Information without structure overwhelms. Students wanted a way to collect, organize, and share resources without losing track.
The Directory feature allowed learners to create folders and collections, saving everything from notes to articles in one place. Better still, they could make collections public — turning personal organization into communal knowledge banks.
The Directory feature allowed learners to create folders and collections, saving everything from notes to articles in one place. Better still, they could make collections public — turning personal organization into communal knowledge banks.
The Directory feature allowed learners to create folders and collections, saving everything from notes to articles in one place. Better still, they could make collections public — turning personal organization into communal knowledge banks.
Learning Together Through Spaces
Learning Together Through Spaces
We noticed students often studied in isolation, which made motivation harder to sustain. To solve this, we created Spaces — peer-to-peer communities where learners could form study groups, share insights, and hold each other accountable.
We noticed students often studied in isolation, which made motivation harder to sustain. To solve this, we created Spaces — peer-to-peer communities where learners could form study groups, share insights, and hold each other accountable.
We noticed students often studied in isolation, which made motivation harder to sustain. To solve this, we created Spaces — peer-to-peer communities where learners could form study groups, share insights, and hold each other accountable.
Instead of a solitary journey, Masomo became a shared experience, with students finding belonging and momentum inside their learning circles.
Instead of a solitary journey, Masomo became a shared experience, with students finding belonging and momentum inside their learning circles.
Instead of a solitary journey, Masomo became a shared experience, with students finding belonging and momentum inside their learning circles.
Key Metrics
Key Metrics
25%
Increase in in client–talent matches within the first month of testing the wave system, showing reduced friction compared to traditional proposals.
70%
Freelancers in user testing reported preferring waves to “burning connects” on other platforms, citing it as “simpler” and “less stressful.”
60%
Adoption of the deliverables dashboard during beta, validating its role as a lightweight project tracker.
2x
Higher engagement from premium users, who were more likely to get accepted by clients due to custom messages.
25%
Increase in in client–talent matches within the first month of testing the wave system, showing reduced friction compared to traditional proposals.
70%
Freelancers in user testing reported preferring waves to “burning connects” on other platforms, citing it as “simpler” and “less stressful.”
60%
Adoption of the deliverables dashboard during beta, validating its role as a lightweight project tracker.
2x
Higher engagement from premium users, who were more likely to get accepted by clients due to custom messages.
25%
Increase in in client–talent matches within the first month of testing the wave system, showing reduced friction compared to traditional proposals.
70%
Freelancers in user testing reported preferring waves to “burning connects” on other platforms, citing it as “simpler” and “less stressful.”
60%
Adoption of the deliverables dashboard during beta, validating its role as a lightweight project tracker.
2x
Higher engagement from premium users, who were more likely to get accepted by clients due to custom messages.
Challenges & Closing
Challenges & Closing
No project comes without trade-offs. Internet connectivity limits meant some advanced AI features couldn’t run fully offline. We had to balance ambition with practicality — ensuring a core learning experience worked even with spotty connections.
No project comes without trade-offs. Internet connectivity limits meant some advanced AI features couldn’t run fully offline. We had to balance ambition with practicality — ensuring a core learning experience worked even with spotty connections.
No project comes without trade-offs. Internet connectivity limits meant some advanced AI features couldn’t run fully offline. We had to balance ambition with practicality — ensuring a core learning experience worked even with spotty connections.
Masomo was a chance to design with purpose: making education more accessible, one interaction at a time.
Masomo was a chance to design with purpose: making education more accessible, one interaction at a time.
Masomo was a chance to design with purpose: making education more accessible, one interaction at a time.
Other Projects
Other Projects
Other Projects
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message
Share with me
Got an idea?
Ready for a design adventure, or need product
design advice? Holla at me for fun collaboration.
Drop a message